Born in the south of France, then raised in Milan (Italy) and Hamburg (Germany). Gloomy teenage years lost somewhere in a small rainy town (hoa hoa hoa) in the country side (France). Did a bachelor learning international business (useful) with barely creative people (bummer). Travelled all around the world and studied in LA (before covid) and Singapore (loved it too). Spent one year freelancing (for a major artist) before doing a master in innovation & art management (hardcore). Always learning new stuff.